When we talk about content marketing, blogs must be at the center of our conversation. Blogs are the easiest way to add
Today we continue in our discussion about Content Marketing. Yesterday, we learned what content marketing is. Today, we talk about the numbers
If you want to be successful online, the key is an effective content marketing strategy. In fact, content marketing is the biggest
This week we are covering the 5 steps to creating a social media plan. Step 1 is to identify your target market.
Last week, I had lunch with a prospective client. She asked me how I felt about microsites. So in honor of her,
#Hashtags are Nothing to #joke about On September 24, 2013, #JustinTimberlake appeared on Late Night with #JimmyFallon with a skit about #Hashtags.
This week, I have been concentrating my writing on sharing ideas online – specifically through blogging. Today, I continue yesterday’s discussion about
This week is Chicago Ideas Week, an annual gathering of global thought leaders created to provoke new ideas and inspire actionable results. In honor of this
For many clients, I believe that Tumblr has great value as a part of their social media plan. But nearly all of
The best advice that I can offer any business is to: build a social media calendar; create great content; and post (and