Facebook Tips: Explore Facebook Advertising

Dec 13, 2013
Jason Baumann

facebook advertising

To conclude our week of Facebook Tips and Tricks, I thought we talk briefly about Facebook Advertising. Facebook advertising has come a long way since it began and is really capable of some amazing tasks. Today’s article we look at Facebook advertising from a very distant viewpoint – exploring its possibilities. In weeks to come, this blog will give you a hands-on instructions and tips. For now, let’s look at why you should consider advertising on Facebook.

Facebook will put you in front of your target audience. We have seen countless posts and stories about how many people are on Facebook. Basically everyone is on Facebook. Now it is time to reach those who you are looking for. Facebook offers some of the most advanced targeting capabilities I have ever seen. Facebook allows you to geo-target individuals reaching only those people who reside in a specific area. Facebook allows you target specific genders and ages. Facebook allows you to reach individuals with a specific marital status or interest. If you own a coffee shop and want to target individuals who have expressed an interest in Starbucks coffee, you can do it. If you want to limit it to those who live around your shop, you can do that. If you want to limit it to those who are college-aged, you can do it. Targeting is so much fun and possibilities are endless with Facebook advertising.

Choose the goal of your advertising campaign. Are you looking to increase brand awareness (get more people to know who you are) or get people to like your page? Do you promote a specific piece of content or just your page. Facebook forces you to state your goal as a part of the advertising strategy.

Choose your budget. You don’t have commit to a gigantic budget to start advertising on Facebook. You can start a campaign with $10. This makes one of the most advanced and capable advertising mediums available to every business, no matter what the size.

Facebook advertising is an amazing opportunity to reach so many people. Its advanced ability to target your audience, message and budget makes it, what I believe, one of the most robust advertising medias.

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