Google is the most popular and most used search engine in the world. In fact, there are more than 3 billion searches performed on Google every day. Google has transformed the way in which we search for information so much that the word Google itself has become synonymous with “search.”
Yes you do! Google AdWords is an essential component of a digital advertising strategy. In order for your business to succeed online it has to be seen online. That sounds simple enough, but did you know that most people only click on the first three results of a search? What about getting your ad seen by the right people who aren’t yet searching for your product? Google AdWords allows us to pinpoint your target audience online using keywords specific to your industry. By tracking your ads and fine tuning keyword bids, Boxless Media can make sure that your business achieves a strong presence on the internet.
Google AdWords isn’t just about placing ads on Google’s search network. There are more than 2 million sites on Google’s display network, reaching more than 90% of internet users worldwide (Source: Comscore). The Google Display Network lets you place ads on a variety of news sites, blogs, and other niche sites across the internet to reach more potential customers. This means that your ads will be seen on websites that are relevant to what you’re selling and seen by people more likely to purchase your product.
Remarketing is an amazing digital marketing tool. Google AdWords gives us the power to automatically show ads to specific people who have already visited your website. This remarketing group can be hand-tailored based on your goals. Do you want more repeat visitors to your website? We can do that. Do you want to remind people who visited your website’s e-commerce page, but didn’t make a purchase, that their item is still available? We can do that too! Remarketing is the best way to give your consumers a gentle reminder that you and your services rock!