What Happened to the Small?

Ordering a pizza from Domino’s or Pizza Hut? You won’t find a small pizza. Many pizza chains have dropped them from the

Tips and Tricks to Utilize Snapchat

Snapchat is a popular, interactive social media app that has grown exponentially since its inception in 2011. Most users share moments of

The Forgotten First Step to Building the Perfect LinkedIn Profile

Almost every digital marketing expert has written a blog article about optimizing LinkedIn profiles. Many talk about having a professional photo, perfecting

DOMINATING LOCAL SEARCH: Building a Local Search Strategy

What is Local SEO? All searches are local searches. When search engines return results, one of the biggest factors taken into consideration

Five Tips to Kick-Ass Facebook Ads

Facebook has created one of the most robust advertising platforms available to marketers. I have put together five tips that will help

Ad Creation

Welcome to the final episode of the Ultimate Guide to Facebook Advertising. We started out this series talking about the structure of

Facebook Ads: Targeting to Success

  Ad Sets and Audiences Part II Facebook currently offers one of the most advanced and robust advertising platforms to marketers. The

Facebook Targeting

Ad Sets and Audiences In the previous episode of our Ultimate Guide to Facebook Ads, we covered Campaigns, Ad Sets and Ads.

Facebook Campaigns, Ad Sets and Ads

Facebook has structured advertising campaigns into three levels: campaigns, ad sets and ads. This structure has been designed to help advertisers measure

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