Category Archive for "Digital Advertising"

Five Tips to Kick-Ass Facebook Ads

Facebook has created one of the most robust advertising platforms available to marketers. I have put together five tips that will help

Ad Creation

Welcome to the final episode of the Ultimate Guide to Facebook Advertising. We started out this series talking about the structure of

Facebook Ads: Targeting to Success

  Ad Sets and Audiences Part II Facebook currently offers one of the most advanced and robust advertising platforms to marketers. The

Facebook Targeting

Ad Sets and Audiences In the previous episode of our Ultimate Guide to Facebook Ads, we covered Campaigns, Ad Sets and Ads.

Facebook Marketing Objectives

A Guide to Choosing the Objective that Will Make You Most Successful Online The first decision you must make when starting a

Three Pieces of Digital Advice for Restauranteurs

Over the next few weeks, I thought it would be interesting to offer three pieces of digital marketing advice to specific industries.

#Superbowl 2015 – An Advertising Observation

It’s the day after the Super Bowl and everybody is talking about two things. I really don’t understand either of them. First,

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