DOMINATING LOCAL SEARCH: Building a Local Search Strategy
What is Local SEO?
All searches are local searches. When search engines return results, one of the biggest factors taken into consideration is location. Google and many other major search engines look at the location of the searcher as well as the piece of content that may be listed. So, it is critically important that you have a Local SEO strategy.
3 Essentials to an Effective Local SEO Strategy
1. Include NAP information: It is crucial to include NAP information (Name, Address and Phone Number) on your website, so searchers and search engines know exactly who you are, where you are and how to reach you. We recommend that you include your NAP information on the bottom of every page of your website, preferably in a footer. You should also have a contact page on your site that includes your full contact information. For small businesses that are based out of a home or that want don’t use an address, there is an advantage in using a mailbox service so you can establish a geographic base for your business.
2. Verify Your Information: Make sure your information is listed correctly. There are many directories that will list your company information for you. Many of them will get the information without you providing it to them. While this may seem convenient, it is not always the best option. Their information comes from a variety of sources that may not have the best or most up-to-date information. We recommend using a service like YourNameListed.com to synchronize all your entries. In fact, if you are curious about how some of the top directories are listing your business, use their free scanner to get a report.
3. Get Reviews: When looking at the factors that impact local Google searches most, reviews are an important aspect. In fact, in a recent study, 5 of the top 11 factors that impacted local “near me” searches were related to reviews. Half of those relate to Google Reviews. With this in mind, it is important to build a review strategy to dominate local searches.
We know that having your business’ name and information listed correctly online is a critical component to your local SEO strategy. The process of updating your local SEO can be done independently, although it may be a lengthy process. What is the easiest way to ensure your information is accurate and available? YourNameListed.com. Compared to other services that require an annual expense, the YNL service charges a one-time fee to have your NAP information updated online in roughly 30 days. For a minimal cost, these corrections would be made for you and listed on all search engines without a long-term financial burden or time commitment.