The Instagram Accounts Rapture And Why It’s a Good Thing
The Instagram Accounts Rapture
If you are active on Instagram or pay any attention to the world of social media in general, you’ve probably noticed that Instagram recently deleted millions of spam accounts in what is being called the “Instagram Accounts Rapture”. The hardest hit users seem to include celebrities and Instagram’s own account, which lost over 18 million followers. While users give themselves a headache panicking over their lost followers, Instagram is insisting that this change is really a blessing in disguise.
“We totally get that it’s uncomfortable for people,” Instagram spokesman Gabe Madway said. “The overall goal is we want it to be perceived that the people following you are real.” Essentially what less spam accounts means for users is less noise distracting from content with actual value. After all when it comes to social media, a few genuine connections are worth more than a bunch of fake ones.
So what does Instagram’s account rapture mean for the average user experience? Most likely very little. It seems most users have lost a few followers that were bringing no value in the first place, and have had their feeds cleared of some spam. Even brands that are losing some promotional value, are really winning out as they waste less money reaching out to fake users. So our unsolicited advice is for everyone to take a deep breathe and focus on building genuine relationships with Instagram’s real users rather than stressing over the loss of fake accounts.