Since its launch in March of 2006, more than 300 billion tweets have been sent out. Now, Twitter has more than 241 million active users creating almost a billion tweets every three days and roughly 100 million users accessing Twitter every day. 29% of millennials (ages 15-34) say they use Twitter. If you want to reach them, adding Twitter to your advertising mix is essential.
People use Twitter as a news source and a way to access exclusive content in real time. 29% of users say they check their account multiple times a day. This presents businesses with the opportunity to connect with their target audience at exactly the right moment.
Besides being timely, how effective is Twitter for businesses? Here are some amazing statistics: