Advertising on the Yahoo! Bing Network is a valuable addition to an online advertising strategy. Microsoft is investing a great deal of money and resources into Bing and integrating it into Windows 8, Xbox, phones, tablets and more. Because of Bing’s commitment to transparency there are opportunities for advertisers to understand its search algorithm and improve their quality score in ways that you can only infer with Google. As if that wasn’t enough, here are four more reasons why you should be advertising on Bing.
