According to Social Media Today, over 70% of online businesses are using social media but not monitoring their return on investment (ROI). Shocking as it is and as crucial of a mistake as it may be, we see this day in and day out.
Too often, business owners wonder how social media will bring them a return on investment. While it’s been a mystery to many for quite some time, there are now measurable ways to determine your investments.
The goals you set will determine how you measure your ROI. Don’t make the mistake of basing your investment on all the wrong metrics. Assign specific values to your goals to determine their importance. Instead of focusing on how many likes or followers you have, focus on reach, engagement, leads, traffic, customers and conversions. In other words, get people to call, fill a form, download something, email or even make a purchase. Knowing what you need is half the battle. The other half is knowing exactly how you’ll get those numbers and, furthermore, how you can improve them over time. With years of experience in analytics and information systems, we have a comprehensive understanding of how to drive conversions.
Do you know where your traffic coming from? We do. From the location of your audience to their age and gender, our analytics specialists know where to look and more importantly how to interpret the data from your social and web. At Boxless Media, we do the geeky and nerdy stuff so you don’t have to. Whether it’s determining your highest conversion values or learning which channel needs improvement, we optimize your traffic and create a direct funnel of users to channel to your business. Then, we send you monthly reports so that you can see what’s working and what isn’t.
If your business is already tracking data, we can still help. We’ll analyze your current metrics to see what is performing well and what needs to be changed. Even if you’re getting likes, clicks, comments and shares, there could be another issue you don’t even see. Your presence may be beautiful, but are you making it easy or difficult for your customers to shop? Rather than just pasting a links to your sites and pages, we’ll continuously create calls to action that tell your customers what you want them to do next, whether it’s taking the newest discount available or referring them platform-specific specials.
Call or email us today to learn how we can help. You won't be disappointed.
