While not the most popular social network and often referred to as the social “ghost town”, Google Plus still holds a strong authority against its larger competitors. Owning the largest and second largest search engine (YouTube), Google offers its virtual residents several benefits. The benefit we find most interest in? Search Engine Optimization. In other words, having your content on Google Plus will help your brand improve its search engine rankings.

Boost Your Search Engine Rankings

When was the last time you went beyond page 2 of the Google Search results? We’re going to guess you can count the amount of times on one hand. One of the magnificent things Google Plus does is index all the content you post so that people are more likely to come across your page and site when searching to specific keywords used in your copy. If your brand is posting about organic farms for example, your brand would have a higher probability of showing up on someone’s results when they search for “organic farms” or something related.

Communities & Relationship Marketing

We recently heard some interesting advice and it went something like this: “Instead of doing business with people who have money, do business with people who share the same values.”
While it can be debated, there are some good tips in surrounding yourself with those who think similarly. Google Plus offers you the ability to create communities where people can share their expressions and connect with your brand. From a marketing perspective, this is a valuable tool in being able to determine who your fans are and what they’re passionate about.

Getting Your Business Listed

When someone searches for your business, you want to have your name, phone number, hours of operation, map location and everything else attached to come up. With Google Plus, you can do exactly that. You can rest assured that your customers will be able to find you and have all the correct information provided to them. And since rankings impact the difference between being in business and out of business, Google Plus is a platform you don’t want to miss out on. Boxless Media has helped organizations large and small excel in this area, and we can do the same for you.