Twitter is much more than a social media platform. It is a conversation that carries on. For many, it is a confusing platform, but for those who jump aboard, it is quickly their favorite. The NFL Draft is in town, join the conversation. A new product is launched, listen to what your customers are saying. Twitter is an amazing platform that brings global conversation close to home.

TWITTER SUCCESS: START WITH A PLAN

As with any social campaign, you must start with a plan. There are a number of questions that have to be answered before you can embark on your journey into Twitterdom! The questions below represent only a few of those we will ask in order for us to truly understand your needs and create the perfect campaign.

• What are you going to use your Twitter presence for?
• Will you be using it for general marketing or a specific campaign?
• Will you be using Twitter for customer service requests? If so, will it be the same handle as your marketing account?
• Who will be managing your conversations?
• Which tools will you be using to manage your Twitter community?
• Will you require a specific response time to requests/engagements?
• Describe the desired voice for your tweets?

BUILD YOUR TWITTER PRESENCE

Once you have your strategy outlined, the next step in creating an effective Twitter strategy is to build your Twitter presence. We start with researching and obtaining the perfect handle(s) for your business/campaign. Then we create the graphics that will be featured as your cover and profile. Finally, but perhaps most importantly, we then craft the language for your company description. These may seem like simple tasks, but they require perfect coordination with other social accounts, marketing campaigns, strategic objectives and more.

TWITTER ACCOUNT MANAGEMENT

Boxless has been successful with our clients’ Twitter strategies because our internal systems have been designed so that we can quickly and appropriately respond to all incoming engagements. Whether you are a large brand, national personality or local business, we can effectively manage your Twitter brand. Our digital strategists are smart, cautious and learn to speak perfectly on your behalf if in the desired voice. Unless requested to do so, we never disclose who our clients are or that we are an independent agency working on their behalf.

COMPREHENSIVE TWITTER MANAGEMENT SERVICES

Boxless offers the full gamut of Twitter services from strategy through implementation and analytics. The following is a list of many of the Twitter services that we perform for our clients. Please feel free to contact us with any questions.