“Vine maketh merry” ― Ecclesiastes 10:19 (Sort of…)

In the spirit of social media platform week, today we conquer Vine. I will talk about what Vine is, when it came about, its long term viability and its place in the social media world.

Vine was designed as a social media platform that would allow the sharing of short (6-second), looped videos on social media platforms like Facebook and Twitter. It was founded in June 2012 and within six months was acquired by Twitter. It debuted to the public in 2013 originally only for iOS (Apple) products but has since been adapted to the Android and Windows devices.

It became insanely popular and instantly made mini-cinematographers out of anyone with a little creativity and a smartphone. In fact, what is most shocking is that the top 100 vine users are almost all individuals – not Coca-Cola or other mega-brands.

I don’t think there is much of a future for Vine. Instagram, a popular photo-sharing social media platform that has captured one of the top places in the social media world, recently announced that you could now create and share 16-second videos on their platform. I think move will bring a damper to Vine’s future unless something new and fresh is unveiled as part of their platforms.

Is there a place for Vine in the corporate social media plan? Maybe. The only way this would work would be for a large company to ask its customers to share videos using a specific hash tag. Besides that, I am not sure.

Prior to Vine, photo-sharing was the norm. Vine did something amazing, It made video-sharing possible, easy and mobile. I hope Vine stays around for awhile because it made a huge impact on how we share memories.

Today, in the United States, we celebrate Halloween. Sign up for Vine and share some crazy videos from your Halloween (mis)adventures!